6 September 2006

CONSERVATORIES BOOM FOR COALVILLE

Sheerlite installer Coalville Glass and Glazing has seen conservatory volumes go through the roof as its newbuild customers throughout the Midlands opt for high quality conservatories as part of their offering.

The company, which builds its conservatories using Sheerframe windows and doors in combination with the Sheerlite roof system, is currently installing an average of five or six conservatoires per week, principally for house builders.

Coalville continues to work with Benfield Construction at the prestigious Lime Tree Village retirement development near Rugby where it has already installed 35 conservatories. The company is also working with several other leading house builders throughout the Midlands.

After fabricating the Sheerframe window system for almost ten years, Coalville Glass and Glazing decided to switch to the Sheerlite roof from their existing system - Ultraframe - in 2005. This move has proved to be a real success according to Coalville's Andy Whitehorn:

“Switching over to the Sheerlite system has made life much easier for us, as now all our products come from one supplier. Also, the colour always matches up to the frames and we can give our customers a complete conservatory, which has been a really good selling point.”

He continues, “We have installed numerous conservatories for leading regional house builders using the Sheerlite roof and the results have been great. Sheerlite has enabled us to diversify fully into conservatories and expand our product offering whilst maintaining the aesthetic qualities that our customers expect from us.

“New build always used to be windows only but now house builders have realised that adding a conservatory to a house will result in easier sales with better profit margins. Nearly a quarter of our yearly turnover is now from conservatory sales, so this is definitely a growth area for us.”